The Fastest Way To Learn What Your Users Really Want
Stop guessing, start validating. Make confident design decisions by quickly learning what your users prefer.
Make Confident Design Decisions That Are Backed By Evidence
Preference testing quickly reveals which of two or more design options users like the most and reasons for their choice.
Get the What and the Why
A simple vote tells you which design won, but it doesn't explain how to succeed again. Preference testing delivers the complete picture by pairing hard quantitative data with the critical qualitative insights that reveal the motivation behind that choice
Validate Your Design Decisions
Go beyond guesswork and the loudest voice in the room. Preference testing provides objective data to back your design choices, preventing costly development hours on a concept that ultimately won't resonate with your users.
Get It Right, Right from the Start
The cost of fixing a design flaw skyrockets once it's in the hands of developers. Preference testing allows you to get crucial feedback during the initial creative process, ensuring your concept is solid before a single line of code is written.
Effortless Testing, Powerful Insights
Rapid Test Creation
Intuitive drag-and-drop interface lets you create tests in minutes, not hours.
Diverse Testing Options
Test more than just images. Compare copy, icons, color palettes and even short video clips.
Recruit The Perfect Audience
Get instant access our Global Research Panel of 200k+ vetted testers from 33 countries. Apply 300+ demographic filters to ensure your test is representative of your target audience.
Lighting Fast Feedback
Get actionable feedback in under an hour, eliminating delays and keep your project moving forward.
3 Simple Steps To Get The Feedback You Need
Setup A Test
Drag and drop your design options into the test builder. Add your preferences question (e.g. "Which of these designs do you find more trustworthy?")
Recruit Participants
Access our global panel of vetted testers or invite your own customers for targeted feedback.
Analyze Your Results
Instantly see which design is the winner and delve into comments to understand why.
When Should You Use Preference Testing?
Logo & Branding
Deciding between a few new logo options or branding? Preference testing helps you find the one that resonates most with your audience.
Website Design & Layout
Comparing different hero image options for your homepage? Preference testing helps you find the one that resonates most with your audience.
UI & UX Components
Selecting the most intuitive and user-friendly icon or button? Preference testing helps you find the one that works best for your users.
Marketing & Ad Creatives
Test which ad copy or creative performs best for your target audience. Optimize marketing spend by using creatives that capture your audience's attention.
Testimonials
What Our Customers Say
Sondar.Ai helped us choose the perfect ad copy for our new campaign. We were able to test multiple versions of the ad copy and see which one performed best with our target audience.
Dominic Gluchowski
CMO, Coinjar
