Focus Means Saying No

Published: December 14, 2025

Since the launch of AI powered User Interview analysis in September, the signal from you was loud and clear.

While unmoderated testing has its place, the deepest insights come from actually talking to humans. The problem has always been the "tax" you pay on uncovering insights from these conversations, i.e. the hours spent transcribing, tagging, and synthesizing.

We’re changing that equation. In Q4, we made a strategic decision to focus our roadmap entirely on Accelerating Moderated User Research.

1. Focus Means Saying "No"

We’re seeing a step-function change in how Product teams work. The feedback on AI powered User Interview analysis has been incredible, accelerating time-to-insight from weeks to minutes.

To build the best Moderated User Research platform on the planet, we have to stop trying to be everything to everyone.

We are sunsetting our Unmoderated Testing features. Effectively end of Q1 2026, the following will be removed from the platform:

• Figma Prototype Testing
• Live Website Testing
• First Click Testing
• Preference Testing
• Five Second Testing
• Surveys
• Global Research Panel

We know this is a shift. If you need a hand exporting your historical data from these studies, just email hello@sondar.ai and we will support your every step of the way.

Here’s to a focused, faster 2026.

Li.